The Big Idea

Headquartered in Riyadh, AdCouncil is a true local network with offices in Jeddah, Beirut and Dubai. AdCouncil is steered by a “One Family” spirit and nurtured by the powerful positive energy of more than 90 professionals.

AdCouncil offers Strategic Integrated Marketing Communications [SIMC] and business solutions leading to real Brand Experiences and solid Brand Equity for our clients.

AdCouncil is a member of Media Consulta group, the largest German independent PR, Advertising and Lobbying network, with more than 80 offices present across 6 continents.

Furthermore, Media Consulta is also a market leader in the fields of Corporate Branding and Communications, Political Communications and Country Branding.

The Crafters

Our “Family" in AdCouncil consists of a team of gifted professionals with backgrounds from leading international communication agencies in the region; an ensemble that is well aware of the local culture, latest trends and market dynamics. Additionally, our experienced marketing communications consultants act as an extension of the clients’ marketing teams.

Ideas

SaudiTeam

Atelier Mastery

Guided by our “One Family” team spirit, AdCouncil’s VISION is to contribute to the success and business growth of our clients.

Our MISSION is to provide accountable Strategic Integrated Marketing Communications [SIMC] solutions that build solid brand platforms through effective, award winning creative campaigns that allow our clients’ brands to fly through space and time.

AdCouncil ’s motto is to build Ideas That Sell today and build brand value over time.

AdCouncil believes in a Brand Building Process [BBP] that is based on Strategic Marketing Communication, composing creative strategy inspired by our broad knowledge of brand essence, market culture, consumer insights and local and international exposure and expertise.

The Believers

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Our Palette

Strategic Planning

AdCouncil strategists provide marketing communications strategy ...Read More

AdCouncil strategists provide marketing communications strategy based on reliable marketing research and a scientific approach. This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Creative

Knowing the purpose and audience the advertising campaign is targeting ...Read More

Knowing the purpose and audience the advertising campaign is targeting, This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Media Planning & Buying

Strategy is the art of sacrifice; it involves knowing which approach serves our clients’ objectives...Read More

Strategy is the art of sacrifice; it involves knowing which approach serves our clients’ objectives This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Public Relations

In order to complement the consumer experience...Read More

In order to complement the consumer experience This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Digital Marketing

AdCouncil has a dedicated digital marketing division that provides creative design...Read More

AdCouncil has a dedicated digital marketing division that provides creative design This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Communication Consultancy & Training

AdCouncil provides strategic assistance to clients...Read More

AdCouncil provides strategic assistance to clients This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Strategic Planning

AdCouncil strategists provide marketing communications strategy based on reliable marketing research and a scientific approach. This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Creative

Knowing the purpose and audience the advertising campaign is targeting, This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Media Planning & Buying

Strategy is the art of sacrifice; it involves knowing which approach serves our clients’ objectives This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Public Relations

In order to complement the consumer experience This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Digital Marketing

AdCouncil has a dedicated digital marketing division that provides creative design This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Communication Consultancy & Training

AdCouncil provides strategic assistance to clients This procedure is crucial to creating a sound brand positioning that differentiates a brand from its competitors by placing it on its own solid platform.

Find us

Riyadh
Jeddah
Beirut
Doha
Dubai
Kuwait
Riyadh

2nd Floor, Almas Plaza ,Tahlia Street
P.O. Box 88251, Riyadh 11662
T: +966 11 288 1000
F: +966 11 288 2000
riyadh@theadcouncil.com

Jeddah

9th Floor, Al Noor Bldg Madina Road
P.O. Box 101 208, Jeddah 21311 KSA
T: +966 12 652 4888
F: +966 12 652 9888
jeddah@theadcouncil.com

Beirut

E-mail: beirut@theadcouncil.com

Doha

E-mail: doha@theadcouncil.com

Dubai

E-mail: dubai@theadcouncil.com

Kuwait

E-mail: kuwait@theadcouncil.com

News

AdCouncil, a New Agency with Old Roots

Adrenalin was established in September 2009; it was the result of the problems that occurred between the two main partners of the Group that I was part of for 21 years. Having taken a stance with one of the parties, I was requested to leave. The day I received that request, I was offered four agency licenses to run, while three MBUs pitched for my name and portfolio, in addition to a big name in the media who offered me an open budget to start a company; I had successfully built my reputation for over 30 years in Saudi. I decided to start Adrenalin with someone everybody knew, someone I’ve worked with for a very long time; and he was the major shareholder.

There will always be room for new players. If we split the industry between multinational and local businesses, and if tomorrow a boutique agency starts representing a part of any of the big brands, they would forward that part to a local representative and would need to establish a local operation for this business. And at the local level, we know that there are huge family businesses in Saudi. Fresh graduates in Advertising and Marketing could easily set up and run an advertising operation and handle the budgets for his family business and many are doing so.

Hisham Maksoudian to ArabAd on March 11, 2016

Have the guts

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